Sunday, May 22, 2016

Star Trek Beyond Trailer Brings the Noise

Our first look at the impending three-quel Star Trek Beyond dropped last December to a mostly muted response. I thought it looked fine, but maybe I'm just an easy mark. I was happy to see stars Chris Pine, Zachary Quinto, and Karl Urban back as Kirk, Spock, and McCoy, respectively. But a lot of the Internet chatter seemed to center on the foregrounding of motorcycle antics and Beastie Boys music (as if that's a bad thing!), and there sure didn't seem to be a lot of buzz around the Justin Lin-directed flick after that first look.

Well, clearly Paramount is hoping (desperately?) to change the tenor of the conversation in the ramp up to the film's late July release. After all, this is Star Trek's fiftieth anniversary year, and the last thing they need is a movie (thirteenth in the series!) that the fans aren't feeling jazzed about. To that end, the first volley in that effort is the reveal of the full trailer, which hit the web Friday night following a special "fan event" featuring the film's cast and crew orchestrated by the studio to win over hardcore Trek devotees.

I have no idea how well that particular event went, but as far as the new assemblage, I'm really liking what we're seeing. I also like what we're not seeing, in that the actual story is still a mystery, which I'm fine with. I've been a big booster of Justin Lin directing ever since I heard he'd signed, and I'm also optimistic that he and screenwriter Simon Pegg will have come up with a story that's worth the wait. (previous director J.J. Abrams is also still onboard as a producer, FYI.) Watch the trailer below, and dig the snazzy new poster to the right, which homages the poster for the very first Star Trek feature film from 1979:

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