Sunday, June 14, 2015

Nostalgia Theater Rewind: Kenner's Jurassic Park Action Figures

With Jurassic World currently tearing up theaters (read my review here!) and headed toward what's looking like the second biggest opening weekend in history, I thought this was a good time to link back to a piece I did a few years ago on the occasion of the first film's 20th anniversary re-release in 3D. As you know, a big part of why the Jurassic Park brand is so important to Universal, beyond the almighty box office bucks, is the many ways they've raked in merchandising money.

Of course, one of the key elements of that onslaught was the many different action figure assortments cranked out to tie-in with the first three Jurassic flicks between 1993 and 2001. Just as the new movie's release is surely creating a bit of gauzy nostalgia for the oldsters in the audience who were part of the demo when the original came out, I'm sure that for a lot of folks, just seeing these commercials will bring a whole host of memories back from extinction.

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