Saturday, June 28, 2014

Optimus Prime Died So The Transformers Could Live

In 1986, Optimus Prime died. And I cried.

Not big, wracking sobs or anything, mind you. But it’s entirely possible a single tear rolled down my cheek. I feel comfortable admitting that in a public forum like this because I’m reasonably certain I wasn’t the only one who had the exact same reaction when they watched 1986′s The Transformers: The Movie, the first feature film based on Hasbro’s Robots in Disguise. This year marks the thirtieth anniversary for the venerable brand, which, in defiance of most kids’ limited attention spans, has become a multi-generational favorite that’s found lasting success not only in toy aisles, but also on television and the silver screen (as borne out by this week’s release of Transformers: Age of Extinction).

However, anyone seeking a Philosopher’s Stone for the secret of that longevity need look no further than the animated film, when the Transformers became epic, impactful, and important.

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