Sunday, May 04, 2014

Nostalgia Theater: C-3PO's Cereal -- A New Force at Breakfast!

Today being Star Wars day and all (May the 4th be with you, by the way) I thought I'd use this week's post to talk about a short-lived oddity from the cereal aisle that really showcases just how long and in how many different ways George Lucas's space-based creation has been a part of the cultural firmament. I'm speaking of C-3PO's cereal. Manufactured by Kellogg's during a very brief window from the mid-'80s until the mid-'80s, C-3PO's were absolutely no different taste-wise from dozens of other breakfast-y confections before and since (think Honeycomb or Alpha-Bits), so they rested pretty heavily on that Star Wars connection as a selling point. Given that the stuff didn't last very long, I guess that tells us how that went. Timing-wise these hits shelves in 1984, during the long lull after Return of the Jedi's theatrical release (and the year before the short-lived Droids animated show), so for a brief spell there, the only new footage from that galaxy far, far away fans could savor was in the thirty-second TV spot below. Dark times, indeed.

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