Wednesday, January 16, 2013

Reacher Return Looking Like A Reach

I thought that this past December's Jack Reacher was a classic example of low-risk, low-reward entertainment. It was a perfectly serviceable little thriller that did its thing with little muss and little fuss, and was an enjoyable enough way to spend a couple of hours. While I didn't feel any great need to necessarily re-watch it or buy the blu-ray, I was still looking forward to seeing the next installment of the series, which cast Tom Cruise as author Lee Childs' popular literary hero. After all, with sixteen extant Reacher novels to choose from, it's not like there was any shortage of new adventures for home studio Paramount pull from. 

Sadly, it doesn't look like a return to Reacher is in the cards for Cruise, if yesterday's news from The Hollywood Reporter is anything to go by. It appears that the film simply got washed out in the tide of new Holiday releases, The Hobbit and Les Miserables primarily, and topped out with a good-but-not-great $85 mil, which covers the production budget but doesn't come come close to matching the marketing costs to launch the would-be franchise. At this point, any future trips to the cinematic Reacher well are dependent on Cruise's pull with international auds, which would need to work its mojo to the tune of nearly double its domestic haul. Let's see how this plays out.

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