Sunday, November 11, 2012

Nostalgia Theater: What the Dr. Ordered...

For some reason, I thought the commercial below was just the coolest thing ever when I saw it in early '92. Didn't drink Dr. Pepper, didn't like Dr. Pepper (both of those conditions have now been remedied), but the jingle just stayed with me, so much so I figured that alone was reason enough to give it this week's Nostalgia Theater spotlight. While folks in the '70s and '80s grew up with the "I'm a pepper, you're a pepper" Dr. Pepper ad campaign, by the time we got to the early '90s, the soda giant clearly felt the pressing need to keep up with the times and 'zazz things up a bit.

To wit, they recruited "Guy in White T-shirt and Jeans" to up the cool factor. His catchy exhortations to random beach-goers and guys in space suits to give him "what the Dr. ordered" while waxing profoundly about how "what's in is out" and "what's out is in" were enough to earn permanent mind-space with twelve-year old me. I did a little bit of research to dig up who this guy is and what his deal was, but came up bone dry. I did, however, find this extensive, hilarious article from a few years back that examines not only the spot below, but the other three ads in this particular campaign. Now, if you'll excuse me, I need someone to just gimme a Dr. Pepper!

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