Friday, September 16, 2011

3D Deep Sixed?

Despite the fact that seemingly every big blockbuster that hit theaters this past summer came with an option to view in 3D, the only time I took up that offer was with Transformers 3, which I didn't pay the premium price for (and we all know the kind of experience I had with that, anyway). Based on the dwindling box office returns from 3D screens, it sure seems like I wasn't the only one who's decided to take a pass on the third dimension of cinema, putting to the lie Avatar director James Cameron's conceit that eventually 3D will be the only way we watch movies. As things stands, it sure seems like this is a fad whose time may have passed*, and Daniel Engber at Slate lays out some of possible reasons why.

* Until Avatar 2, that is.

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