Thursday, April 07, 2011

PLANET Rising

The Planet of the Apes prequel continues to evolve. After hopscotching across several different release dates, the Rupert Wyatt-directed film finally landed on August 5. Then we kinda-sorta got a look at one of the film's titular creatures. Now, as the big push begins in earnest (kicking off with the August 15 debut of the first trailer -- 'bout damn time), market polling has convinced the execs at Fox that as far as titles go, the original Caesar and the revised Rise of the Apes were apparently a little too subtle for audiences, and so, in hopes of sprinkling some franchise dust on the project, they're now calling it Rise of the Planet of the Apes. Click over to Movieline for their take on how the change probably went down (they're probably right, too).

I'm of two minds on the new title, honestly. On one hand, it's a nice thematic callback to the series' other entries (Beneath the..., Escape From the..., etc.), and firmly places the new film in that canon. On the other, and maybe I'll get used to it, but Rise of the Planet of the Apes is a bit of a word salad. It just feels a syllable or two too long, sort of like Indiana Jones and the Kingdom of the Crystal Skull, which was also needlessly wordy, and which I also hoped would grow on me. What does become clear from Fox deploying a new title at this late stage is that awareness is nowhere near where they want it to be (gee, I wonder why?), and squeezing a "Planet of the" in there does a lot of the heavy-lifting for them. Will it work? I guess we'll have some sense when the trailer hits next Friday.

1 comment:

The Mad Swede said...

In all fairness, Rise of the Planet of the Apes is actually one syllable shorter than Escape from the Planet of the Apes, Conquest of the Planet of the Apes and Battle for the Planet of the Apes, and equal on the syllable count Beneath the Planet of the Apes, so I have no real objections to it on that account.

If anything, given that it is a remake Conquest..., I actually think this is a better title than that of the original film, since it describes what it is all about much better, IMHO.

But I guess we'll see how it all comes out. After Burton's mess, I'm wary by nature when it comes to PotA.