Tuesday, March 29, 2011

See? Monkey.

So, last week I was complaining about the nonexistent marketing campaign for Rise of the Apes, Fox's upcoming Planet of the Apes prequel, and especially the lack of any official stills from the movie other than one shot of star James Franco at a computer. Well, another pic hit the web late yesterday courtesy of the folks at ComingSoon, who snapped it at the annual CinemaCon in Vegas (where studios trot out their wares to impress the nation's exhibitors). While not expressly described as such, I'm reasonably certain the new image depicts Andy Serikis as Caesar, the super-intelligent chimp who begins the ape revolt:
For some comparison, here's Roddy McDowall as the original series' Caesar, doing something similar:
While it's good to (sort of) get a sense of what the apes are going to look like in this new iteration of the franchise (as realized by the wizards at WETA digital), and as far as creating some anticipation it's certainly a step up from last week's riveting "Franco at the computer" pic, I'm still completely baffled by the lackadaisical, barely-there marketing strategy the studio seems to have taken with this flick. Come on, folks! The movie's premiere is four months away and all you've put out so far is a picture-and-a-half! Damn you! Damn you all to hell!

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