Wednesday, March 23, 2011

APES Rise Earlier

The Planet of the Apes prequel Rise of the Apes is sure antsy. Having already shifted its release date from mid-summer to mid-fall, the Fox release has now been moved back to the summer, on August 2 (almost exactly ten years to the day that Tim Burton's Apes remake bowed in 2001). While Fox's PR on this move is that a summer slot will allow the James Franco starrer to "break through," this is worrying news to me. A fall release would have carried with it more prestige, less competition, and a larger window to build up a marketing presence.

Early August, while still technically part of the summer, has a "taking out the trash" vibe to it that worries me, and the fact that Rise will open directly against three other pics means it'll have an even harder time standing out. With no footage, trailers, posters, or even stills released yet (save for the riveting shot above -- doesn't it just make you want to rush out and buy your ticket right now?) I worry about Rise of the Apes' prospects barring exceedingly strong word-of-mouth, and that makes me worry about the future of this franchise.

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