Monday, August 16, 2010

Chin Up

Remember when the conventional wisdom about Jay Leno's return to late night was how he would take a sizable hit thanks to a souring in audience goodwill following the debacle of early this year?  Well, what a difference six months makes.  While initially things were much tighter ratings-wise, Leno has claimed the crown both in the demo and overall viewers for each of the twenty-two weeks since his return, and he's now beating perpetual rival David Letterman by a very comfortable margin. With Leno's Tonight Show again averaging roughly the same number of viewers he did during his first Tonight hosting stint, I doubt Conan O'Brien's return to late night in November will do very much to alter the late night landscape.  It looks like NBC got their mulligan after all.

2 comments:

Omar A. said...

Interesting! I guess things returned to "steady state".

Zaki said...

Exactly!