Monday, July 12, 2010

INCEPTION Perceptions

Chris Nolan's latest opus Inception opens this Friday with much anticipation, and I'd (naively, perhaps) assumed that the terrific trailer and building buzz would be enough to power the director's Dark Knight follow-up to broad-based success. However, as this piece at The Hollywood Reporter notes, Warner Bros.' marketing team is having a difficult time figuring out how to sell Nolan's complex and intricate pic in the large stretch of land between New York and California.  As the article actually lays out, the studio can't seem to figure out "how to entice Middle America without a lot of complicated explication." With a statement like that, I'm not sure who ends up looking worse: Those in so-called flyover country for the perception that they're too ignorant to "get" any movie without a Roman numeral appended to its title, or the Warner marketing whizzes for, y'know, not knowing how to do the one thing their job freaking requires.

1 comment:

Parvez said...

Well since the majority of the population lives in NY and California, I think the movie will do fine. Let the studios make movies with Larry the Cable Guy for flyover country. Oh so this is what it feels like to be a West Coast elitist....