Sunday, May 23, 2010

Back in Tune(s)

Probably one of the weirder things I've written about during this site's existence has been Loonatics Unleashed.  The short-lived "extreme" revamp of Bugs Bunny and his Looney Tunes cohorts aired on Kids' WB back when there was a Kids' WB, and before it even premiered Jimmy Kimmel called it "the worst thing I've ever seen," and it inspired this web short and then this web short (both of which are best not watched at work).  In this case though, controversy didn't equal ratings, and Loonatics was mercifully put down after twenty-six episodes.

Of course, with the brand still bringing in 1 billion-with-a-"b" annually in licensing revenue, it didn't take Wile E. Coyote to know th-th-th-that wasn't all for the venerable characters, and now an all-new Looney Tunes Show is headed for a fall debut on Cartoon Network, with Warners also planning a new run of theatrical shorts for Bugs and company.  The New York Times has a look back at the studio's past tries at keeping the Tunes relevant, as well as the current plans to revive them with a mix of traditional and CG animation.  The most promising thing is probably the bit from WB animation head Sam Register that he's hung up Loonatics art for the animators as an example of what not to do.

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