Wednesday, March 12, 2008

Smashing

While the marketing machine has been chugging along nicely for the May release of Iron Man, including the newest trailer and two new posters, things have been a lot quieter for Marvel's other big summer flick, The Incredible Hulk, which is a bit odd considering it's due out a month or so afterwards. I guess on some level it's understandable that Marvel is keeping low-key on this one. Given the generally "blah" reaction from audiences to 2003's Hulk, directed by Ang Lee, they want to put as much distance between that one and this franchise redux as possible.

The first salvo in the Incredible Hulk marketing machine has now finally arrived with the new trailer. One gets a pretty good idea of what to expect here, with Edward Norton's Dr. Banner seemingly cut from the same cloth as Bill Bixby on the classic '70s TV series. Also visible in there: Liv Tyler as love interest Betty Ross, William Hurt as her father/Banner's main antagonist, "Thunderbolt" Ross, and Tim Roth as Emil Blonsky, the poor sap who mutates into comic book baddie The Abomination. In addition to the cast, the trailer shows off movie's other big selling point: lots and lots of CGI-created monster-on-monster violence. Count me in!

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